The first draft of China's printing industry devel

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The 16th National Congress of the Communist Party of China has set the grand goal of building a well-off society in an all-round way by 2020. The General Administration of publishing has put forward the strategic task of striving to build China into an important printing base in the world by 2010, pointing out the direction for the future development of China's printing industry. The period from now to 2020 is an important strategic opportunity for the development of China's printing industry

Achievements and problems since the reform and opening up, China's printing industry has made remarkable achievements. Taking the breakthrough of Chinese character information processing technology as the starting point, China's printing industry has experienced the second printing technology revolution, realized the historic leap from lead printing to Phototypesetting offset printing, completely changed the production face, and the GDP has developed rapidly at the rate of two digits per year. In 2001, the State Council promulgated the revised regulations on the administration of the printing industry, which made it clear that the national printing industry was under unified supervision, ending the history of decentralized management that has lasted for more than 50 years in China's printing industry; The reform of the printing industry system has been gradually deepened, and a pattern of common development of various economic components has been formed when the load can no longer rise. The reform of state-owned printing enterprises, which is composed of 10 member units, is steadily advancing; The pace of opening to the outside world has been accelerating. China's printing industry has been integrated into the world, becoming an important member of the world's printing forest, and its status is constantly improving

the development of China's printing industry for more than 20 years has accumulated rich and unique experience: first, adhere to independent scientific and technological innovation, give full play to comparative advantages, successfully develop Chinese character information processing and Laser Phototypesetting Technology with independent intellectual property rights, and explore a new industrialization road of modernization of printing industry driven by informatization; Second, adhere to the "big printing concept", aim to meet the needs of the national economy and people's material, cultural and educational needs, and organize the coordinated development of printing, equipment and equipment according to system engineering; Organize the overall planning and coordinated development of various printing industries such as publishing and printing, packaging and printing and other printing; Organize the overall development of scientific research, production, operation, service and talent education in the printing and equipment industry

after nearly 20 years of development, there are currently more than 90000 printing enterprises in China. Recently, there are more than 3 million employees. In 2004, the printing GDP was about 260billion yuan, accounting for about 2% of GDP. As a modern processing service industry, printing also has the attribute of cultural industry. The service field has been continuously expanded. It plays an important role in the construction of socialist material civilization, political civilization and spiritual civilization in China, and has become an important industrial department of China's national economy

however, compared with the developed countries in the world, we still have a big gap. The main problems at present are:

1) the per capita printing consumption level is low, only one tenth of that of the developed countries. To meet the requirements of building a well-off society in an all-round way, we need to make greater efforts

2) the industrial structure is not reasonable, and the structural contradictions are quite prominent:

enterprise structure: there are few backbone enterprises, the strength is not strong, and there is a lack of world-class large enterprise groups; The repeated construction of small and medium-sized enterprises is serious

regional structure: regional development is uneven. The "Pearl River Delta", "Yangtze River Delta" and "Bohai Rim" account for more than 3/4 of the country's printing capacity and have become important industries in the regional economy. The northeast and central and western regions can not meet the requirements of regional economic development:

technical structure: Although Laser Phototypesetting and offset printing have been popularized, digital and network technologies are only applied in a few enterprises

production structure: the overall production capacity of printing processing is relatively surplus, while the printing capacity of high-end products is relatively insufficient, and the proportion of exports is low

3) the foundation of scientific research and development is relatively weak, and the stamina of technological innovation is insufficient:

4) the reform lags behind, and the progress of printing marketization is slow

5) the macro management is not strong enough, the basic work is weak, there is a lack of unified information and data, and the confusion of the printing market is still prominent

II. Analysis of the development trend of the printing industry it was predicted at the 7th world printing conference held in Beijing in 2001 that the new scientific and technological revolution based on digital, network and information technology in this century will have a profound impact on the global industry and a major impact on the traditional industry. This is both a severe challenge and a rare opportunity for the printing industry. In general, opportunities outweigh challenges

the transformation from lead printing to Phototypesetting offset printing is an important symbol of China's second printing technology revolution. The printing industry has realized the transformation from the era of analog technology to the era of coexistence of analog and digital technology. Today, we are facing the transition from the era of coexistence of analog and digital technology to the digital era based on digital, network, information and multimedia technology

print media products will no longer be limited to physical media dominated by paper. The same digital resources can be output in different ways and become different media products. Multimedia and cross media will become new fields and new growth points for the development of the printing industry

this change will be particularly prominent in the publishing field. The content industry based on digital, network and multimedia technology is a new field for future development, and will form a cross regional and growing network digital asset. Publishing content is an important part of it. With digital technology content management, database as the basis, network transmission as the link, and various output platforms as terminals, it has become a complete system of modern printing production. In the process of publishing, intermediate materials can be produced at one time, published many times, and printed on demand. The warehouse area for printing and distribution can be reduced to the minimum, and some can even be cancelled. Printing production and services are no longer limited to the mass market. On demand and personalized production and services have become a reality and are developing at a faster speed

in terms of output mode, e-books and e-newspapers have made great progress in technology. China's independently developed e-book software and hardware have been introduced to the market. With the continuous technological breakthrough and cost reduction, the development of network and electronic media will accelerate

the development of electronic media is a challenge to the traditional print media, and its development speed will certainly surpass that of the traditional media, but the relationship between them is not a substitute relationship, but a complementary relationship. Due to its characteristics of low cost, portability, readability, general standard accessories and flexibility of elastic modulus, paper media will still occupy a dominant position in the fields of Commerce, packaging and printing for a long time, and will face great challenges in the fields of information and tool printing and publishing. However, generally speaking, paper media will still occupy the mainstream position in the first 20 years of this century, and traditional media and electronic media will complement each other and develop together

Copyright © 2011 JIN SHI